Mayten Acquires U.S. Based Micromobility Industries

Brussels, Belgium – 7th January 2025 – Mayten, a leading mobility technology company headquartered in Brussels, has acquired a majority interest in US based Micromobility Industries, the largest global media brand for small electric vehicles.

Founded in 2018 by Horace Dediu and James Gross, Micromobility Industries has been instrumental in shaping the rapidly growing industry of small electric vehicles. The company is renowned for its industry-leading events in the U.S. and Europe, its comprehensive newsletter, podcast, YouTube channel, and its vibrant social media community of advocates and professionals.

Mayten, founded in 2018, is a mobility technology company that provides custom software tools and hardware to shared mobility operators, OEMs, and cities. In addition, Mayten operates the shared mobility aggregation app Cogo and the mobility data and market research brand OTD.

This acquisition follows Mayten’s strategic acquisition of Denmark-based shared mobility aggregator Cogo in 2024, further solidifying its commitment to expanding its presence in the mobility sector.

Horace Dediu and James Gross will continue their involvement as Co-founders of Micromobility Industries. Prabin Joel Jones, Founder and CEO of Mayten, will also take on the role of CEO for Micromobility Industries.

Horace Dediu, Co-founder of Micromobility Industries, said, “Having worked with Prabin before I can’t think of better stewardship for the brand and the community that we have built. Prabin and Mayten are keenly aware of the opportunities and challenges of developing this young industry and we are looking forward to working together.”

James Gross, Co-founder and CEO of Micromobility Industries, said, “I’m proud of what the micromobility movement has become and I believe it is just getting started. I can’t wait to continue to build with Prabin and Mayten.”

Prabin Joel Jones, Founder and CEO of Mayten, said, "Micromobility Industries played a pivotal role in the global shared micromobility boom, building a strong community around small electric vehicles across the globe. Many of us in the industry have gained invaluable insights through their events, podcasts, blogs, and newsletters. I’m thrilled to welcome Micromobility Industries as part of Mayten and look forward to working with Horace and James to scale the brand further."

Mayten continues to actively pursue acquisitions in the mobility sector to enhance its offerings and strengthen its position as a leader in the industry.

Following the acquisition, Micromobility Industries will announce the highly anticipated Micromobility Europe event in the coming weeks, bringing together industry leaders, innovators, and enthusiasts from around the world.

About Micromobility Industries:
Micromobility Industries, founded in 2018, is the largest global community focused on small electric vehicles, offering industry-leading events, media content, and community engagement.

About Mayten:
Headquartered in Brussels, Belgium, Mayten is a mobility technology company dedicated to supporting shared mobility operators by providing custom software tools and hardware. Mayten operates shared mobility aggregation apps Cogo and eScoot and has a mobility data and research vertical, OTD. Through its innovative solutions and strategic acquisitions, Mayten aims to advance the mobility sector and enhance the shared mobility experience.

For media inquiries, please contact:
Luke Hopping
General Manager
Micromobility Industries
luke@micromobility.io

Archana Umaparameshwaran
Director, Growth and Partnerships
Mayten
archana@mayten.com

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